Coaching, booked. — the home base for golf coaches

Coach more.
Chase less.

SwingBook is booking and business software for independent golf coaches — take bookings, sell lesson packages, get paid, and keep 100% of your income, all from your own link.

Your client list builds itselfKeep 100% — no cut of your incomeEverything in one place

Free to start · Amateur $29/mo · Pro $59/mo

No setup fees · keep 100% of lesson income · cancel anytime.

JC
Jordan ColeAvailable
PGA-Certified · Pebble Creek
Choose a lesson
3-Lesson Starter
3 sessions · 60 min each
$200Popular
Single lesson$75
9:00
10:30
1:00
2:30
Confirm & pay · $200
Secured by Stripe · auto-added to Jordan's clients
Watch it happen

See the whole flywheel in 30 seconds

Publish a lesson, a student buys it with a goal, and the recap email turns one lesson into the next — the goal does the selling. No taps needed; it plays itself.

9:41
Coach Alex goes liveLIVE DEMO
Coach's view · Coach AlexPUBLISHING
swingbook.golf/coach-alex
Draft — not live yet
Student view · Jordan
Coach Alex
60-min private lesson · $95 · book a time
Built with the first pros on swingbook.golfPayments powered by StripeFor independent golf coaches
Features

Everything to run lessons, nothing you don't need

SwingBook replaces the calendar app, the payment app, and the notebook of swing notes with one tool made for golf.

Custom packages & pricing

Sell a single lesson or build multi-lesson bundles. You set the names, sessions, and prices.

Smart scheduling

Set your weekly availability once. Clients book open slots from your personal link.

Package tracking

SwingBook counts down each bundle automatically — always know which lesson a student is on.

Swing video

Upload student swings to track improvement over time, side by side, lesson after lesson.

Student notes

Keep private notes per student — and let them tell you what they want to work on next.

Earnings & get paid

Track income by day, week, and package. Clients pay online, you get paid out automatically.

How it works

Up and coaching in an afternoon

01

Set up your profile

Add your availability and build the lesson packages you want to offer.

02

Share your link

Send your personal SwingBook link to clients, or pop it in your bio.

03

Coach & get paid

Clients book and pay. You track progress, take notes, and get paid out.

Pricing

Simple, coach-friendly pricing

Start free while you're small, then pick a plan as you grow. Keep 100% of what you charge your clients.

Free
$0/month

Up to 5 active students

Get started at no cost — no card required.

  • Up to 5 active students
  • Your booking page & shareable link
  • 1 lesson package
  • Take card payments — keep 100%
  • Calendar & basic student list
  • Automatic booking confirmations
Start free
Most popular
Amateur
$29/month

Up to 50 active students

For part-time and growing coaches.

  • Everything in Free
  • Up to 50 active students
  • Unlimited packages + family packs
  • Full calendar — week grid, reschedule, block-out
  • Students CRM, goals & progress tracking
  • In-lesson mode + post-lesson capture
  • Flyer, QR & pro booking page
  • Automatic rebook nudge
Start free
Pro
$59/month

Unlimited students

For full-time independent coaches.

  • Everything in Amateur
  • Unlimited students
  • Enriched progress reports + skill radar
  • Shareable progress page for students
  • Pro Shop — earnings insights, trends & CSV
  • Manual credit adjustments
  • Priority support
Start free

Every plan includes unlimited bookings, packages, student notes, and your booking link. No processing fees — you keep 100% of what you charge.

Questions, answered

What is SwingBook?

Booking and business software for independent golf coaches: take bookings, sell lesson packages, get paid, and manage students — all from your own link.

Who is it for?

Independent and solo golf coaches and instructors who run their own lessons.

Does SwingBook take a cut of my lesson income?

No — you keep 100%. Payments go directly to you via Stripe; SwingBook is a flat monthly subscription (only Stripe's standard processing fee applies).

Can I sell lesson packages?

Yes — multi-lesson packages and credits that auto-track as your students book.

Does SwingBook track student progress?

Yes. Coaches rate skills each lesson to build a progress chart, set each student's goal, and track handicap over time — and SwingBook can automatically send a progress report when a student finishes a package.

Can I sell a golf lesson package for a whole family?

Yes. SwingBook supports family packages — one shared balance covers multiple family members, each tracked individually, and the parent is kept in the loop as lessons are used.

Does SwingBook track all of my lesson income?

Yes. Earnings count your whole business equally — payments taken through SwingBook and payments you collect off-platform (cash, Venmo) — with a clear breakdown of each source.

What is in-lesson mode?

A live coaching companion you open during a lesson to capture notes, rate skills, and set what to work on next — building each student's progress over time and powering their progress report.

Does SwingBook help golf coaches get repeat business?

Yes — SwingBook is built around a repeat-business flywheel. You track each student's progress lesson by lesson, and when they finish a package SwingBook automatically sends them a progress report showing how far they've come, plus an invitation to book their next package. Progress becomes the reason students keep coming back — something a plain booking tool can't do.

Does SwingBook help me market my coaching business?

Yes. SwingBook gives you a professional public booking page, shareable booking links with rich previews, and a flyer maker that produces a print-ready flyer with a QR code straight to your page — post it at the range or pro shop to fill your schedule.

Is there a free plan?

Yes — free to start, up to 5 active students, no card required.

Do I need my own website?

No — you get your own booking link to share.

How do students book and pay?

They open your link, pick a time, and pay securely — it lands on your calendar and they're added to your client list.

Your next student is one link away

Set up your packages and availability in minutes. Start taking bookings today.

Help shape SwingBook

We work closely with a handful of coaches; you get every new feature first and a direct line to the founder.

Apply to partner with us